The Regroupement d’Affaires à Vélo (Business Cycling Group) is much more than a group of cycling enthusiasts. It's a community of business people who share memorable rides, inspiring discussions, and a true passion for cycling.
Since the beginning of the project, our goal was simple: to create a clothing experience that lives up to the energy and image of the RAV. We supported the group in developing a complete collection of custom apparel, meticulously working on every detail with the involved partners to achieve a unique, unifying, and visually strong result.
Throughout the mandate, we also organized fitting sessions for members, developed technical pieces designed for long bike rides, and then added a "off the bike" ready-to-wear range, allowing members to wear RAV colors even when not cycling.
This project holds a special meaning for us, as it brings together people from the Quebec City region, where Magnan has been operating since its very beginning. Being present on several rides ourselves, it's always a pleasure to share kilometers, discussions, and encounters with such a passionate community.
RAV
The Regroupement d’Affaires à Vélo (Business Cycling Group) is much more than a group of cycling enthusiasts. It's a community of business people who share memorable rides, inspiring discussions, and a true passion for cycling.
Since the beginning of the project, our goal was simple: to create a clothing experience that lives up to the energy and image of the RAV. We supported the group in developing a complete collection of custom apparel, meticulously working on every detail with the involved partners to achieve a unique, unifying, and visually strong result.
Throughout the mandate, we also organized fitting sessions for members, developed technical pieces designed for long bike rides, and then added a "off the bike" ready-to-wear range, allowing members to wear RAV colors even when not cycling.
This project holds a special meaning for us, as it brings together people from the Quebec City region, where Magnan has been operating since its very beginning. Being present on several rides ourselves, it's always a pleasure to share kilometers, discussions, and encounters with such a passionate community.